Global marketplaces live: Amazon Global, Etsy, Temu, eBay, Ozon, Zalando, Joom, HepsiGlobal, AliExpress, Mirakl
Track the buybox rank and price reported by the marketplace. Adjust your price according to the rules you define without breaching your minimum price protection; approve it or apply it automatically.
The buybox is the seller who wins the featured purchase box on a product page when multiple sellers offer the same product on a marketplace. The seller who wins the buybox captures the majority of sales. Stokzone reads the buybox rank and buybox price reported by the marketplace; by monitoring competitor prices and staying competitive, you increase your chances of winning the buybox.
Price competition is the rule-based and automatic adjustment of your selling price relative to the competitor/buybox price. Stokzone reads the marketplace's buybox information, calculates the target price according to the rule you define, and sends it to the marketplace with your approval or automatically, without breaching your minimum price protection.
When the buybox engine is enabled on your account, these five steps run; until it is enabled, your live marketplace price is left untouched.
Create a pricing rule: match the buybox price, undercut it by a fixed amount, or undercut it by a percentage. Set minimum price, maximum price, and minimum profit margin limits; choose which products and which platform the rule applies to.
At the check frequency you set (5 min – 24 hours), a background job reads the marketplace's buybox information: your buybox rank and the buybox price. You can also start an instant check anytime with 'Check Now'.
If you are losing the buybox, the system calculates the target price according to the rule (equal to the buybox price or a specific amount/percentage below it). If you are already winning the buybox, the price is left untouched; unnecessary price erosion is prevented.
If the calculated target price is below the minimum price you set, the price is not lowered — below-cost sales are blocked. Minimum profit margin and cost limits are also checked at this step.
In the default mode a suggestion is created; once you approve it from the panel, the new price is sent to the actual marketplace. If auto-apply is on, a change that matches the rule is pushed directly to the marketplace without waiting for approval.
Competitor/buybox price data does not come from our own independent scanning, but from the marketplace's own buybox information service. The buybox price shown is the storefront price the marketplace reports at that moment.
From defining rules to minimum price protection, from check frequency to approval and automatic application.
Turn your buybox strategy into rules. Set the target price with three rule types and choose the scope of the rule.
Protect your floor even while competing. When setting the target price, the system never goes below the minimum price.
Below-cost sales are blocked; the price is not lowered for products that cannot be competed on.
You decide how often the buybox check runs. A background job automatically scans accounts whose interval is due.
Decide whether control stays with you or is automatic. In both modes, the price change is sent to the actual marketplace.
To respect marketplace limits, checks and price submissions are managed with rate limits.
Track your buybox rank, the buybox price, and your own price; view the history of applied price changes.
Topics such as bulk pushing price and stock to connected channels are covered under a separate heading. See the Stock & Price feature.
Track your buybox rank and do rule-based pricing without breaching your minimum price protection. Setup takes minutes, no credit card required.