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XML Feed & Export

From your product data, an automatic XML feed

An automatic XML feed is generated from your product, stock and price data. You are given a public feed URL, which you connect to Google Merchant, price comparison sites and advertising channels. The feed is updated on a schedule, so it always stays current.

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  • Public feed URL
  • Scheduled update (cache)
  • Read-only & isolated
Definition

What is an XML feed?

An XML feed is a data publication that presents your product catalog in a single structured file that machines can read. Stokzone generates an automatic XML feed from your product, stock and price data and gives you a public feed URL. By connecting this URL to Google Merchant, price comparison sites and advertising channels, you open your products to these channels without uploading files one by one.

Secure and isolated

Is my data safe?

Yes. The feed URL is public so that external channels can read it, but it is read-only: your data cannot be changed through the feed. In addition, feeds are isolated per workspace — each customer sees only their own data and no other customer's catalog can be accessed. Only your product feed is served to the outside, for reading only.

What you can do

Publish your catalog with a single feed

From feed generation to a public URL, from scheduled updates to field customization — every step of export from a single panel.

  • Automatic XML feed generation

    The feed is generated directly from your own product, stock and price data. You do not need to prepare files manually; your catalog is the source of the feed.

    • Generation from a single source: your product, stock and price data
    • Current stock and price are reflected in the feed
    • The burden of preparing files one by one is eliminated
  • Public feed URL

    A public URL is provided for the generated feed. You give this URL to the channel you want to connect; the channel reads the feed from this address.

    • A single shareable feed URL
    • Channels read the feed automatically via the URL
    • Read-only: data cannot be changed through the feed

    The feed URL is public but isolated per workspace — only the product data you publish is read.

  • Scheduled update and cache

    The feed content is updated on a schedule and cached. Changes in your catalog are reflected in the feed within this cycle.

    • Content is updated on a schedule
    • Fast-loading output thanks to caching
    • Channels reading the feed receive up-to-date data
  • Customizable fields

    You can customize which fields appear in the feed. You arrange the output according to the expectations of the channel you will connect to.

    • Feed fields can be arranged per channel
    • Channel-appropriate XML output instead of a generic feed
    • Content configurable to your needs
Where it is used

Open your products to advertising and price sites

A single feed URL can be used for Google Merchant, price comparison sites and advertising channels.

  • Google Merchant

    By connecting your feed URL to Google Merchant, you can present your products on Google's shopping surfaces in an up-to-date way.

  • Price comparison sites

    Price comparison sites such as Cimri and Akakçe can list your products and prices by reading your feed.

  • Advertising channels

    Product-based advertising channels can use the up-to-date product data in your feed as a source.

What this brings you

  • Effortless publishing

    You open your products to advertising and price comparison sites with a ready feed URL, without dealing with them one by one.

  • Always up-to-date feed

    Because the feed is updated on a schedule, channels always see up-to-date stock and prices.

  • No file-upload hassle

    Instead of uploading files one by one and updating them manually, the feed URL you give to channels stays continuously up-to-date.

Frequently Asked Questions

Frequently asked questions about XML feed

Take your products live with a single feed

Generate an automatic XML feed from your product data, connect the public URL to your channels and keep the feed always up-to-date. Setup takes minutes, no credit card required.

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